You can link to up to 2 pages from your press release.
Usually a sales page, and possibly one of your social media profiles or website Home page.
Quote from somebody of importance in the organization related to the subject:
Please give us instructions for what to write about. If you leave this area blank, we will write about the product or service described in the URL(s) you provided. If we cannot find anything newsworthy on those URLs, we may have to "invent" some news. We are happy to do that if it's what you want, but most people prefer to tell us exactly what you want us to write about.
When should we distribute the Press Release? (Please either write in "Immediately" or write in a specific date)